Give pride a place to belong
Create meaningful merchandise that helps people represent the schools, communities, businesses, and relationships important to them.
ABOUT US
Independent brands.
A shared purpose.
We believe what people wear can bring communities closer, show appreciation, and celebrate where they belong.
OUR STORY
Built to represent what matters.
WearHQ Brands is the growing family of apparel destinations created and operated by AJI-DSD Apparel, a division of AJI-DSD INC, established in 2021.
Rather than offering one generic storefront, we've organized our work around the people and passions behind every design—schools, hometowns, businesses, families, faith, service, and personal style.
Our approach brings together creative design, customizable merchandise programs, online storefronts, and fulfillment coordination. Each brand has its own identity while sharing our commitment to service, quality, and community connection.
Make it personal
Listen first, design with purpose, and build the right collection or apparel program for each audience.
Build lasting relationships
Make it easier for organizations to connect with supporters through useful products and responsive communication.
LEADERSHIP
The people behind WearHQ
Supporting our brands and the schools, families, and organizations they serve.
Brandon Belcher
Chief Executive Officer
Brandon leads company strategy, brand development, partnerships, and the technology initiatives that support WearHQ Brands and AJI-DSD Apparel.
Elizabeth “Libby” Belcher
Chief Operating Officer
Libby helps guide day-to-day operations, customer care, organizational consistency, and the execution of WearHQ's long-term vision.
POWERED BY ABOS ENTERPRISE
Purpose-built technology behind the scenes.
Our ABOS Enterprise platform supports merchandising, design workflows, online storefront operations, and commerce coordination for the WearHQ family.
Capabilities and availability vary across brands as programs are introduced and expanded.
Explore a Partnership